brand campaign design

The Hallway Track

The Hallway Track was a virtual small-group meeting event series for energy and sustainability leaders. The series was developed in early 2020 to capture the same energy found in hotel hallways during a work conference - candid and collaborative discussions in small groups.

I was asked to deliver a graphic identifier, color palette, and graphics. As a Duke Energy company, we were limited to the parent company palette and typeface. All naming and design needed to pass through the utility parent company legal and design teams, both unfamiliar with the commercial energy space.