Live on the Line
Summary
Client
Duke Energy Sustainable Solutions (DESS) was the product of the merger of REC Solar, Duke Energy Renewables, and Duke Energy One. Unlike the rest of Duke Energy, DESS operated in the commercial energy space.
Goals
Live on the Line was a virtual live webinar series featuring industry leaders and engineers, answer questions about renewable and sustainable energy infrastructure solutions.
Challenges
As as Duke Energy company, we were limited to the parent company palette and typeface. All naming and design needed to pass through the utility parent company legal and design teams, both unfamiliar with the commercial energy space.
Process
Initial development resulted in two concepts. Concept 1 called back to “Recording”, and blinked red/green light. Concept 2 reflected “Streaming”, and the modern version of broadcasting: live streaming.
The final set of graphic identifiers paired the infrequently-used yellows from the Duke Energy Sustainable Solutions palette with black.
The palette was selected from Duke Energy’s primary and secondary palettes, and Duke Energy Sustainable Solutions’ expanded palette.
Elements were selected from Duke Energy Sustainable Solutions elements, including the introduction of diagonal yellow lines.
Assets for the series included emails, social media images, drawings, and presentation graphics.
